We Had to Pivot

site-JZ3nvQ • November 8, 2025

It has been a minute, but we are still here

It has been a long time since I have made a post here and there are several factors. There were impulsive decisions causing financial struggle and also inner turmoil of putting everyone ahead of myself and my dream of this business. These battles that I faced caused me to make a tough choice of either hang my hat up or pivot and keep my stubborn head down grinding to make this work.


I was knee-deep in the trailer build. The structure was coming together, the layout was dialed in, and the only thing left on the checklist were the appliances. Then I financed the motorcycle...an honest, heat-of-the-moment decision that felt right at the time but tightened the financial screws more than I expected. The money that was supposed to finish the trailer evaporated into monthly payments.


So I had a half-built trailer staring at me like an unfinished sentence.


That’s when I started looking at the market with clearer eyes. Almost every bakery that I know or had hear of was pushing the same sugar-heavy, nutrient-light desserts. Nobody was offering options for people trying to manage diabetes, avoid gluten, or fuel their training without choking down something dry and joyless. The gap was obvious like a giant neon sign saying open. And instead of pretending I didn’t see it, I stepped straight into it.


No one asked me to. No one needed to.


Sometimes opportunity doesn’t knock, it just sits there quietly, waiting for someone stubborn enough to pick it up.

So I pivoted. The trailer was on pause and built Buff Bros Bakery as a way to keep the mission alive and strong. Those protein-packed, health-conscious desserts weren’t a backup plan; they were a strategic flank maneuver. A way to build capital, build reputation, and keep moving forward while the trailer waits for its chance to roll out fully funded and fully prepared.


The trailer will come. But for now, the bakery is the proving ground—and it’s working.

The Journey

By sites October 4, 2022
A brief introduction into all the basic question of who, what, when, why and how Buff Bros. Breakfast came to be.